How Retailers and eCommerce Companies Grow with Cloud ERP

How Retailers and eCommerce Companies Grow with Cloud ERP in 2021

Global commerce has changed dramatically. It is easy for merchants to sell direct, and the internet enables customers to source from low-cost competitors. Retailers and eCommerce businesses must be agile and built on modern technologies to manage their supply chains and customer relationships effectively. In this guide, we discuss how retailers and eCommerce companies grow with Cloud ERP.

Customers demand omnichannel options to purchase, receive, return, and exchange products anywhere—in-store, online, over the phone, or at kiosks. Online self-service and value-added services offer merchants opportunities to differentiate from competitors while improving their bottom lines.

There are few great ERP options available for growing eCommerce companies. Entry-level systems are affordable but lack advanced features for inventory management. Smaller retailers struggle to manage complex business systems with multiple bolt-on applications for point-of-sale and online sales, order fulfillment, and shipping. Legacy ERP systems offer robust features but lack the mobility and open architecture today’s online merchants need to connect with customers and suppliers.

This guide explores how Acumatica’s Retail-Commerce Edition helps omnichannel merchants boost sales, reduce costs, and exceed customer expectations by harnessing modern technology to grow in today’s competitive digital economy.

Generate Leads and Sell More with Embedded CRM, Connected Commerce, Point-of-Sale, and Post-Sale Service

Every merchant operates on razor-thin margins, and competition is fiercer today than ever before. Retailers, wholesalers, and manufacturers must capitalize on every business opportunity and explore new ways to increase revenue from new and existing customers. Acumatica Retail-Commerce Edition helps companies generate more leads with connected sales automation. Sell more with connected commerce and point-of-sale, and differentiate with innovative service offerings using embedded service management capabilities.


Marketing & Salesforce Automation

Segment marketing lists for outbound email marketing campaigns. Build landing pages and manage inbound marketing with connected social media, blogging, and other modern lead generation strategies. Configure lead generation rules and customize sales processes to improve conversion rates.

Connected Commerce Storefront

Expand sales with connected eCommerce storefronts to highlight your product lines to online customers. Acumatica connects to BigCommerce, Shopify, Magento, and other leading commerce storefronts. Synchronize images, customer pricing, categories, inventory availability, and additional information from Acumatica to your storefront. Fulfill B2B and B2C orders inside Acumatica with full transparency of order details to online customers.

Applications for Service and Support

Complete the buyers’ lifecycle by offering post-sale support for products or services with embedded CRM and a powerful, self-service customer portal. Service Management empowers field technicians with schedules, equipment details, inventory levels, service history, and equipment warranties anytime, anywhere, on any device.

Improve Customer Service and Satisfaction with Faster and More Accurate Orders Plus Online Self-Service

Competition to attract and retain customers is at an all-time high. With disintermediation and the growth in internet commerce, customers have more options than ever before. It is not enough to meet customer needs. Sellers must exceed customer expectations to grow in today’s digital economy. More than 8,000 organizations rely on Acumatica to provide an exceptional customer experience through automation, embedded CRM, self-service applications, and other advanced features.

Accurate, real-time information

Manage your entire business on a single platform with connected, accurate, real-time data to make better decisions on behalf of your customers. Acumatica automates the quote to cash cycle from the opportunity to order fulfillment with embedded CRM, flexible order management, and automated warehouse transactions. Streamline purchasing with inventory replenishment, vendor bidding, and configurable approvals workflows. Leverage advanced capabilities for sales commissions, customer-specific pricing, returns and exchanges, inventory allocations, and matrix items. Simplify accounting with a full suite of financial applications to track daily operations and generate financial statements. Also, Acumatica provides tools for reporting, analysis, budgeting, and planning. Native applications are available for payroll, time and expense management, and service management.

Hope you enjoyed this guide on How Retailers and eCommerce Companies Grow with Cloud ERP. Drop us a line on 011 792 9521 or contact us via email and we’d be glad to guide you in choosing the ideal eCommerce and retail business management solution for your organization.

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