A Single System for an Omnichannel Sales Environment

a 2021 guide about A Single System for an Omnichannel Sales environment

You manage your brick-and-mortar businesses on one system. Manually input all your eCommerce sales into a separate accounting system. Do you still track stock on a spreadsheet? Your sales teams each have separate spreadsheets to manage leads and track closed opportunities. Wait! Why not consolidate your operations, inventory, accounts, sales, CRM, and inventory management into a centralized system and allow enterprise-wide collaboration and visibility? In this guide, we discuss using a single system for an omnichannel sales environment.

Whether you sell B2B, B2C, or direct to the customer, you require a strong connection between your front-end sales engine and back-end accounting system. In the current business ecosystem, omnichannel sales have become the norm. Businesses that, before the pandemic, only operated offline through physical store locations have had to deal with new challenges of incorporating an eCommerce aspect to their business.

Common challenges for new eCommerce businesses

Let’s face it. eCommerce is no longer just a nice-to-have. Secondly, it’s a bit more than having your tech-savvy cousin set up a Shopify, Wix, or WordPress eCommerce website. You need to consider how you’re going to ensure that the stock available online is in sync with the stock at the store. 

You have one last item in stock. What happens when a customer makes an order online while another walks into the store. Do you have a system in place to ensure that both your eCommerce and retail stores are accurately tracking stock availability to avoid disappointing customers?

Let’s assume you indeed got your cousin to set up your Shopify website. Sales are booming but, you soon realize how time-consuming it is to export that sales data and manually capture it onto your accounting system. It is why business leaders need to consider investing in a single system for an omnichannel sales environment.

Complete System for Omni-Channel Sales

Acumatica Retail-Commerce Edition provides end-to-end functional depth for retailers and organizations who sell business-to-business (B2B), business-to-consumer (B2C), or direct-to-consumer (D2C) that require tight connectivity between their front-end sales engine and back-end ERP system. Integrate seamlessly with eCommerce platforms such as BigCommerce, Shopify, and Magento. Pull in orders directly from point-of-sale (POS) devices. Simplify your workflow with a single back-office suite. Acumatica supports orders from the web, mail orders, telesales, and in-store purchases.

Ensure your financials, inventory, and sales data are always up-to-date with a true cloud ERP solution, built using modern web technologies to future-proof your growth and IT investments. Boost sales and offer exemplary customer support through embedded CRM with case management. Offer customer-specific pricing and loyalty programs. Provide tracking information, and handle returns across channels. Manage your entire business with powerful insights through configurable inquiries, personalized reports, role-based dashboards, and real-time business analytics. 

Customer retention

Thousands of small and midsize businesses across dozens of retail, wholesale, and manufacturing sectors that sell online rely on Acumatica ERP. Recreate your differentiated offline customer experience online to build brand loyalty. Streamline fulfillment processes and get customers the right products on time. Manage all customer interactions with a fully integrated solution, which lets you offer unique pricing per customer, provide customer self-service, and view all orders from all sales channels.

Need to learn more about using a single system for an omnichannel sales environment? Drop us a line on 011 792 9521 or contact us via email, and we’ll be glad to guide you.

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